This is about economics of business enterprises in Hungarian language.

The book is about business planning for students, written in Hungarian.

Marketing in the field of agribusinesses is concerned with the services involved in moving an agricultural product from the farm to the consumer. It is also the planning, organizing, directing and handling of agricultural produce in such a way as to satisfy the farmer, producer and the consumer.

The book entitled Agricultural and Environmental Policies fills a gap in the Hungarian agricultural economics book market. It examines issues related to agricultural and food policies, why and how governments implement food and agricultural policies and why these policies vary at different stages in a country’s economic development. It discusses the nature of public policies implemented by countries. A special focus has been made on the Common Agricultural Policy of the European Union (CAP), more specifically on its history, reforms, recent trends and rural development measures.

 The book is written in Hungarian. Business Forms in Hungary.

Due to the increasing number of international students who are interested in the field of agricultural marketing, the authors of the book decided to publish a specialized book which focuses on connecting the theoretical background to the practical aspects of marketing. Our effort resulted in a book titled “Principles of Agrimarketing” that targets not only undergraduate students but professionals as well. This book is for everybody who are interested in selling and buying agricultural and food products in a successful way.